Analyze how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges:
Improve story flow
Create cut-downs
Determine media spend
Test voice overs and brand reveal
See our groundbreaking Affectiva Emotion AI in action — send us your demo request and we’ll get right back to you!
Affectiva Emotion AI is integral to Kantar’s LINK+ creative product. We’ve relied on it for over a decade to evaluate and diagnose attention and emotional responses across different types of creative content. Affectiva is unrivaled in its validated accuracy, academic underpinnings, and the scale and diversity of its dataset.
Duncan Southgate
Senior Director, Global Creative - Insights Division | Kantar
I think the accessibility of the team and the engagement of the team is phenomenal. The willingness of everyone to work with us in creating what we need to create and answering the questions that we need to answer, making sure that we have the tools to be able to do that. Not a lot of vendors in my experience go to quite the length that Affectiva team has done, which has been a pleasure to work with.
Kate Monninger
VP of Campaign Analytics | MarketCast
Affectiva’s Emotion AI technology is a fantastic addition to Nature’s ad testing research. We can easily embed it within our surveys and then monitor and analyze a respondent’s facial expressions and emotional response as they're watching an ad. The output enhances our understanding of why the creatives are performing as they do and enables us to get very granular, pinpointing moments of emotional engagement within the ads that we're testing. This allows us to give very specific recommendations and add optimization advice on a scene-by-scene basis.
Lizi Pritchard
Associate Director | Nature
Affectiva’s Emotion AI technology has provided powerful insights into how people experience sound in our short film, 3 Pills. During the film’s creation, I had concerns that the visceral sound effects could disconnect viewers. Through measuring the emotional impact of our unconventional music with Affectiva’s technology, findings showed that the sound effects in question actually lead to a stronger viewer connection. I see this technology as a highly valuable complementary source of data — a new dimension.
