Emotion AI + Eye Tracking: Unlock New Insights For Your Advertising Testing

Affectiva shows how to elevate your advertising testing & creative strategy by harnessing the power of Emotion AI and eye tracking.

The media industry has rightly turned its focus toward understanding attention—but attention alone isn’t enough to maximize advertising effectiveness. Measuring audience engagement and emotional reactions is equally critical to truly understanding how ads resonate. With the introduction of Affectiva’s calibration-free eye-tracking technology, advertisers no longer have to choose between measuring attention or emotion; now, they can seamlessly capture both to unlock deeper insights.

Join us for an exclusive webinar where we will delve into how this innovative feature is transforming market research. Learn about the benefits of calibration-free eye tracking, explore its real-world applications, and see how it integrates with Affectiva’s powerful Emotion AI technology to deliver a richer, more complete picture of consumer behavior. Our expert speakers will share how to effortlessly gather more accurate data, driving better outcomes for marketers, researchers, and brands.

Join the session to learn:

• “They Look, but Do They See?” Discover how attention and engagement work together to drive advertising effectiveness and learn what separates impactful ads from those that fall short.
• Integrating Emotion AI for Multimodal Insights: Understand how combining eye tracking with Emotion AI provides a comprehensive view of consumer reactions, going beyond surface-level metrics.
• Real-World Applications and Use Cases: Explore how brands and researchers can leverage this technology to diagnose and optimize the integration of meaningful brand cues.
• The Power of Calibration-Free Eye Tracking: Learn how this breakthrough enhances insights without disrupting respondents’ experience, enabling effortless and scalable data collection.

Speakers:

Register now to discover how combining Emotion AI and real-world eye tracking can elevate your ad research and creative excellence.