Unsure of the direction to take your brand messaging in 2021? Curious about what’s still emotionally engaging and effective during COVID-19? Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising provides strategic insights to set brands up for success in the new year.
For the past 8 years, Affectiva has applied its Emotion AI technology to measure ad effectiveness by analyzing consumer reactions, engagement and emotional responses to video advertising. Through our work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:
This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising, providing brands with actionable and data-driven advertising direction in our current COVID-19 climate.
In this offer, you’ll learn:
Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising incorporates findings from our extensive research supported by partner data and real ad examples to illustrate our findings. Download offer now: