Unsure of the direction to take your brand messaging? Curious about what’s still emotionally engaging and effective post-COVID? Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising provides strategic insights to set brands up for success.
For the past decade, Affectiva has applied its Emotion AI technology to measure ad effectiveness by analyzing consumer reactions, engagement and emotional responses to video advertising. Through our work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:
This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising, providing brands with actionable and data-driven advertising direction in our current COVID-19 climate.
In this offer, you’ll learn:
Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising incorporates findings from our extensive research supported by partner data and real ad examples to illustrate our findings. Fill out the form below to download: