Unsure of the direction to take your brand messaging in 2021? Curious about what’s still emotionally engaging and effective during COVID-19? Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising provides strategic insights to set brands up for success in the new year.
For the past 8 years, Affectiva has applied its Emotion AI technology to measure ad effectiveness by analyzing consumer reactions, engagement and emotional responses to video advertising. Through our work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:
53,000ads tested
10 million consumer responses
in 90 countries
This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising, providing brands with actionable and data-driven advertising direction in our current COVID-19 climate.
In this offer, you’ll learn:
How advertisers have become better at telling emotionally powerful stories, but not all advertisers use emotions effectively
The rise in negative emotions and how consumer responses to ads have become more polarized
The most effective approaches to advertising that resonate with consumers during the COVID-19 pandemic
Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising incorporates findings from our extensive research supported by partner data and real ad examples to illustrate our findings. Download offer now:
