Over the last decade, advertisers have increasingly focused on creating emotionally resonant ad content, with the knowledge that emotions are a key predictor of sales and brand loyalty. For the past 8 years, Affectiva has applied its Emotion AI to measure ad effectiveness by analyzing consumer emotional responses to video advertising.
Through its work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:
This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising.
Affectiva has recently conducted a large-scale analysis of its data and, in this virtual event, gave you insight into its key findings on trends in advertising.
Learn more about:
|Dr. Rana el Kaliouby
Co-Founder and CEO, Affectiva
Global Managing Director, Media Analytics, Affectiva