Mad Men or Sad Men? Is advertising pressing the right emotional buttons?

Over the last decade, advertisers have increasingly focused on creating emotionally resonant ad content, with the knowledge that emotions are a key predictor of sales and brand loyalty. For the past 8 years, Affectiva has applied its Emotion AI to measure ad effectiveness by analyzing consumer emotional responses to video advertising.  

Through its work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:

• 53,000 ads tested
• 10 million consumer responses
• All collected with opt-in and consent in 90 countries

This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising.

Affectiva has recently conducted a large-scale analysis of its data and, in this virtual event, gave you insight into its key findings on trends in advertising.

Learn more about:  

• How advertisers have become better at telling emotionally powerful stories, but not all advertisers use emotions effectively
• The rise in negative emotions and how consumer responses to ads have become more polarized
• The most effective approaches to advertising that resonate with consumers during the COVID-19 pandemic

The Speakers:

Dr. Rana el Kaliouby Co-Founder and CEO, Affectiva	Graham Page Global Managing Director, Media Analytics, Affectiva

 

Unsure of the direction to take your brand messaging in 2021? Curious about what’s still emotionally engaging and effective during COVID-19? Mad Men or Sad Men: Trends Analysis Report on Emotions in Advertising provides strategic insights to set brands up for success in the new year. Download Offer here.