Affectiva Media Analytics

Optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows – unobtrusively and at scale

The Industry
Challenge

It is now widely acknowledged that understanding human emotion is central to creating successful brands, customer experiences and creative content. After all, emotions influence consumer behavior. Too often still emotions are ignored or poorly understood. Organizations need the same emotional intelligence that people have – they need to understand their audiences and customers without making them think about how they feel, or even realize how they feel. Traditional approaches to gaining insight into emotions are costly, time-consuming and do not scale.

The Affectiva Solution

 

Emotion AI is novel technology that measures, with their consent, customers’ unfiltered and unbiased emotional and cognitive responses, unobtrusively and at scale. This enables organizations to understand how their customers and viewers feel when they can’t or won’t say so themselves.The unique insight gained can then be practically applied to improve brand experiences and communications, building more positive and meaningful connection with customers, and enabling optimization and action that directly impacts the bottom line.

Affectiva's Media Analytics solutions understand complex and nuanced emotions and cognitive states by analyzing facial movement. The solutions are built using our industry-leading Emotion AI, software that uses computer vision and deep learning, and are delivered either in the cloud or on device. There are many different applications in media analytics. Our most commonly used solutions are:  

Affectiva Media Analytics Solutions

Ad Testing


Analyze how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges.

Learn more

Entertainment Content Testing

Understanding viewer emotional engagement with content such as movies and trailers is key to creating experiences that make the viewer want to see more.

Learn more

Qualitative Research


Qualitative Researchers can now accurately and authentically understand the emotional responses of participants, in both traditional physical settings and an online environment.

Learn more

Would you like to try it for yourself?

Try Demo


Affectiva Emotion AI for Media Analytics Key Features

 <br><br>Affectiva Emotion AI for Media Analytics Key Features<br><br>Affectiva Emotion AI for Media Analytics Key Feature

10copy

Device Agnostic
Across mobile, tablet, desktop and
physical environments. Affectiva
technology works with optical sensors,
standard webcams, near infrared & RGB.

34copy

Customizable & Intuitive Analytics
Easily integrated with proven survey and other
implicit metrics to give a “whole brain” picture.
All delivered within the tailored Affectiva
interactive dashboard.

35copy

Seamless Integrations
Self-serve job setup and APIs to
integrate seamlessly with survey
platforms, enabling easy operational execution. 

27copy

Comprehensive Coverage to
Drive Actionable Guidance

31 facial classifiers, 7 emotions and
proven metrics of overall engagement
and net positivity. You’d have access to an
unparalleled pipeline of measure
development & enhancement.

33copy

Globally
Validated Measures 

Our industry leading facial coding
technology has proven to optimize,
target, and understand ROI across
different types of creative content
from video ads to movies, and more.

31copy

Unrivaled Scale, Accuracy, and an
Understanding of Cultural Context
With 10M naturalistic face videos and
5B frames of data, our system allows
us to train classifiers with unparalleled
accuracy and take into account a huge
variety of cultures and face types.

See Affectiva Media Analytics in Action

Stay in the Loop!

Leave your name and email below and we'll update you on everything Media Analytics related!

Affectiva’s Emotion AI is used by the world’s largest brands and insights firms

kantar-grey kantar-color
kellogs-grey kellogs-color
unruly-grey unruly-color
toluna-grey toluna-color
researchpart-grey researchpart-color
qualtrics-grey qualtrics-color
disney-grey disney-color
mars-grey mars-color

Affectiva's Media Analytics Solution is Getting Noticed

Affectiva Emotion AI is integral to Kantar’s Link suite of creative solutions. We’ve relied on Affectiva’s facial coding technology for over 8 years to help evaluate and diagnose ROI across different types of creative content. Affectiva is unrivaled in its sphere in terms of scale, accuracy, contextual understanding and flexibility in meeting our business needs.

kantar-color

Daren Poole, Global Head of Creative, Insights Division, Kantar

Affectiva is an incredibly valued partner of Unruly. We utilize (biometric data) to build different audiences and derive insights about how an ad is performing and what elements of it are strong or weak. We can also utilize that data to understand exactly which themes and which characters are the strongest. We have a really strong bond with Affectiva, the value is great, and we look forward to continuing the position we’ve both built in the market as thought leaders and bringing the best of both of our suites together.

unruly-color

Terence Scroope, Vice President Insights & Solutions, Unruly

    Like what you see?

    Contact Us

    Related Content

    Press Release

    Research Shows Advertising Having a More Emotional Impact

    ...but not all advertisers are using emotions effectively. Analysis of engagement with 53,000 ads shows a rise in negative emotions, suggesting advertisers need to dig deeper on positive emotional content, especially during the pandemic.

    Read More

    Virtual Event

    What 50k ads and 8 years of data tells us about advertising trends

    Affectiva has recently conducted a large-scale analysis of its data and, in this virtual event featuring Affectiva Co-Founder and CEO Dr. Rana el Kaliouby and Affectiva's Global Managing Director of Media Analytics Graham Page, will share key findings on trends in advertising.

    Register Now

    Podcast

    Make Brand Decisions Based on How Customers Feel with Emotion AI

    We interviewed Graham Page, Global Managing Director of Media Analytics at Affectiva. During the interview, he talks to us about his background in media analytics, challenges marketers face, and how Emotion AI is a tool to understand natural response to ad content. 

    Listen Now

    Blog

    Balancing Long-Term Brand Effects and Short-Term Activation with Unruly

    Terence Scroope, VP of Insights & Solutions at Unruly, discusses some of the recent research around gender stereotypes in US advertising, ads about the Black Lives Matter movement, CTV advertising, and more.

    Read More

    BLOG

    Nowhere to go in Neuromarketing: Covid-19 an Accelerant or Disruptor?

    The pandemic has disrupted a lot of markets, including the physical application of many types of neuroscience research. New methodologies that are better suited to understanding respondents in a more “natural” environment are now getting deployed.

    Read More

    BLOG

    The Emotion Behind Your Conversation: Transforming the Online Qual Experience

    Affectiva’s Emotion AI has been updated to complement qualitative researchers’ skills by detecting emotional subtleties and highlighting emotion trigger points for use in analysis and feedback to clients.

    READ MORE

    BLOG

    Optimizing Advertising Effectiveness: The Peak-End Rule

    Learn more about Affectiva and Unruly’s research around the "Peak-end rule" and how ads that make people feel strong emotions are more likely to be effective.

    READ MORE

    BLOG

    Movie Trailers and Emotion: The Full Story

    Affectiva’s Media Analytics solution provides deep insight into unbiased viewer emotional responses; take a look at our findings from the trailer for the forthcoming James Bond movie: “No Time to Die.”

    READ MORE

    BLOG

    Authentic Empathy–How Marketers Should Respond to COVID-19

    The pandemic has presented an opportunity for everyone to step up and make a difference, and businesses are no exception. Learn how marketers can benefit long term by responding to these challenging times with authentic empathy.

    READ MORE