Events

In our series of automotive panel discussions, the first session covered how Euro NCAP is influencing the development of driver monitoring systems. Our second webinar discusses the challenges and opportunities of bringing to market other advanced safety features, such as child presence detection. 

Our panel of automotive experts reconvened to discuss the mobility experiences that in-cabin sensing can unlock beyond safety features.

• How can In-Cabin Sensing improve the comfort, health and wellbeing of not only the driver, but also back seat passengers?
• What personalized experiences will a vehicle be able to deliver when it's able to sense human emotions, cognitive states and reactions?
• How does consumption of video, music and other entertainment content factor into this?  What about advertising?
• What data will be needed to fuel stellar mobility experiences and what are the considerations around ownership and monetization of this data?
• What type of AI and sensors will be required to realize these experiences, and what are the requirements around sensor placement?

Watch an exciting and thought provoking discussion of next generation mobility experiences and the AI systems that fuel them.

Through its work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:

• 53,000 ads tested
• 10 million consumer responses
• All collected with opt-in and consent in 90 countries

This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising.

Affectiva has recently conducted a large-scale analysis of its data and, in this virtual event, we give you insight into its key findings on trends in advertising.

Learn more about:  

• How advertisers have become better at telling emotionally powerful stories, but not all advertisers use emotions effectively
• The rise in negative emotions and how consumer responses to ads have become more polarized
• The most effective approaches to advertising that resonate with consumers during the COVID-19 pandemic

• The mission of Euro NCAP and how it is influencing industry with its safety requirements
• The challenges Tier-1s like Aptiv and Veoneer are facing to address these requirements, and how they are overcoming them
• How AI can help understand in-cabin behaviors, like Affectiva’s In-Cabin Sensing

The COVID-19 pandemic has greatly reduced marketing spend. Brands are being forced to reflect and evolve: going dark is not an option, but how can they spend smarter and make advertising work longer with greater impact? Kantar’s Daren Poole and Affectiva’s Rana el Kaliouby explore why emotional engagement and creativity in advertising matter more than ever before. They discuss the effectiveness of different types of COVID-19 brand responses and how the pandemic has accelerated an innovation mindset that is driving much greater efficiencies and lasting industry change. Learn what effective advertising needs to look like in the world we live in today.

COVID-19 has transformed the research industry, not by simply depressing volumes of work, but by rendering entire methods unusable. Any method that requires people to gather in groups or specific locations has been forced online, or been shut down, which has caused huge problems for clients seeking direct “type 1” measures of emotion from non-verbal signals. However, measuring facial expressions of emotion using emotion AI offers a layer of direct insight into how people are feeling, that addresses these issues.

Learning Objectives:
– How emotion AI delivers complementary insights in ad and content research,
– How emotion AI delivers complementary insights in online qual
– How to get the most from research in a virtual setting

Affectiva’s Global Managing Director of Media Analytics, Graham Page, and Kantar’s Global Brand Manager, Creative, Vera Sidlova, share findings and learnings of our joint research on Authentic Empathy based on the world's largest repository of facial emotion data - including the successful advertising strategies during the pandemic - and what that means for brand owners in a world where we are living with COVID-19 for the foreseeable future.

Affectiva's Global Managing Director of Media Analytics, Graham Page, and Kantar’s Global Solutions Director, Leila Buckley, co-hosted this webinar on authentic empathy and how marketers can respond effectively to COVID-19, including:

• If brands in your category should advertise during a time of crisis?
• If you continue to invest, what form should your content take?
• Which creative routes will resonate emotionally given the crisis?
• Should you talk about coronavirus or take a ‘business
  as usual' approach? 

In order to find out how people are emotionally engaging with content, they draw on a variety of sources, including the world’s largest repository of data on emotional response to ads, and have re-tested a range of ads researched prior to the crisis. Fill out the form below to access the recorded session. 

Rana el Kaliouby has done a number of virtual fireside chats, keynotes and social media livestreams to discuss the themes in Girl Decoded: ​technology innovation, leadership, women and diversity in tech, and more.

Affectiva's CEO, Rana el Kaliouby, Ph.D., gave the Centennial Address during the AUC Centennial Celebration Week in Cairo, Egypt. Rana's talk “AI: Humanizing Technology” discussed the ethics and emotional intelligence of AI.

Affectiva’s 3rd Annual Emotion AI Summit explored what it takes to build human-centric AI, and how these approaches will bring the focus back to the people who will benefit from it. How can AI make our lives safer, healthier and more productive? How can AI make us better connected and empowered? And most importantly, how can AI be developed and deployed in an ethical way?  

Affectiva's CMO Gabi Zijderveld and iMotions' VP of Client Services, Brendan Murray co-hosted the webinar "Understanding the Emotional User Experience: From Screens to Streets". They talk about how tools like Facial Expression Analysis can be utilized in screen-based UX research to improve user experiences, case examples that highlight the utility of measuring users’ emotional responses, and how these methods can be applied to real-world product testing, automotive research, and research involving human-computer interaction. 

In this webinar Dr Rana el Kaliouby, Co-Founder and CEO of Affectiva, and Graham Page, Managing Director for Offer at Kantar's Insights Division, shared evidence of what we know works well, and how to navigate your brand towards successful purpose driven advertising.