Affectiva

Events

Explore our upcoming and past events


Highlighted Events

Venue
Venue
Venue
Venue

Mad Men or Sad Men? Is advertising pressing the right emotional buttons?

What 50,000 ads and 8 years of data tells us about trends in advertising

November 17th, 2020
Affectiva Co-Founder and CEO, Rana el Kaliouby, and Affectiva Global Managing Director of Media Analytics, Graham Page, for a deep dive into the key findings of our large-scale data study on advertising trends. Missed our Webinar?
Download the recording here.

 

Optimizing Road Safety and the Mobility Experience: Euro NCAP and Driver Monitoring Systems

November 12th, 2020
Aptiv, Veoneer, Euro NCAP and Affectiva discussed what they are doing to improve road safety, and ultimately create a more comfortable transportation experience. Missed our Webinar? Download the recording here.

Mad Men or Sad Men? Is advertising pressing the right emotional buttons?

What 50,000 ads and 8 years of data tells us about trends in advertising

November 17th, 2020
Affectiva Co-Founder and CEO, Rana el Kaliouby, and Affectiva Global Managing Director of Media Analytics, Graham Page, for a deep dive into the key findings of our large-scale data study on advertising trends. Missed our Webinar?
Download the recording here.

 

Optimizing Road Safety and the Mobility Experience: Euro NCAP and Driver Monitoring Systems

November 12th, 2020
Aptiv, Veoneer, Euro NCAP and Affectiva discussed what they are doing to improve road safety, and ultimately create a more comfortable transportation experience. Missed our Webinar? Download the recording here.

Upcoming Events
Past Events
Dec. 4
10:35 AM ET

Web Summit At Home

During Web Summit from Home, Rana will address one of their main themes: do developers and data experts hold the tools to help us overcome some of society’s biggest challenges? In a fireside chat with Business Insider's Executive Editor, Ariel Schwartz, Rana will share her stories on humanizing technology while mitigating the unintended consequences. As 2020 marks a milestone in humankind’s fight for diversity, equality and justice, how do we pass on unbiased knowledge to AI?


Note: Right before the fireside chat, Web summit will hold a live Q&A with Rana for attendees from 10:10-10:30am.

Register Now

Nov. 17, 2020

What 50,000 ads and 8 years of data tells us about trends in advertising

Through its work with 70% of the world’s largest advertisers and 28% of the Fortune Global 500, Affectiva has amassed a massive database:

  • 53,000 ads tested
  • 10 million consumer responses
  • All collected with opt-in and consent in 90 countries

This first-of-its kind emotion database provides unparalleled insights into the impact of emotions in advertising.

Affectiva has recently conducted a large-scale analysis of its data and, in this virtual event, we give you insight into its key findings on trends in advertising.

Learn more about:  

  • How advertisers have become better at telling emotionally powerful stories, but not all advertisers use emotions effectively
  • The rise in negative emotions and how consumer responses to ads have become more polarized
  • The most effective approaches to advertising that resonate with consumers during the COVID-19 pandemic

Access Recorded Session

DR. RANA EL KALIOUBY DR. RANA EL KALIOUBY
Co-Founder and CEO, Affectiva

GRAHAM PAGE GRAHAM PAGE
Global Managing Director, Media Analytics, Affectiva

Nov. 12, 2020

Optimizing Road Safety and the Mobility Experience: Euro NCAP and Driver Monitoring Systems

To see what leading car manufacturers are doing today to address these safety requirements, watch the first in a series of automotive virtual discussions on topics related to improving safety and delivering more comfortable and enjoyable mobility experiences, using next generation driver monitoring and in-cabin sensing. 
In this webinar,
Aptiv, Veoneer, Euro NCAP and Affectiva discussed what they are doing to improve road safety, and ultimately create a more comfortable transportation experience. Topics discussed:  
  • The mission of Euro NCAP and how it is influencing industry with its safety requirements
  • The challenges Tier-1s like Aptiv and Veoneer are facing to address these requirements, and how they are overcoming them
  • How AI can help understand in-cabin behaviors, like Affectiva’s In-Cabin Sensing

Access Recorded Session

Dr. Rana el Kaliouby Dr. Rana el Kaliouby
Co-Founder & CEO, Affectiva

DETLEF WILKE DETLEF WILKE
Technical Manager, Aptiv

RICHARD SCHRAM RICHARD SCHRAM
Technical Director, Euro NCAP

CAROLINE CHUNG CAROLINE CHUNG
Sr. Business Development Manager, Veoneer

Nov. 8, 2020

Why Creativity and Emotions in Advertising Matter More Than Ever

The COVID-19 pandemic has greatly reduced marketing spend. Brands are being forced to reflect and evolve: going dark is not an option, but how can they spend smarter and make advertising work longer with greater impact? Kantar’s Daren Poole and Affectiva’s Rana el Kaliouby explore why emotional engagement and creativity in advertising matter more than ever before. They discuss the effectiveness of different types of COVID-19 brand responses and how the pandemic has accelerated an innovation mindset that is driving much greater efficiencies and lasting industry change. Learn what effective advertising needs to look like in the world we live in today.

Access Recorded Session

Dr. Rana el Kaliouby Dr. Rana el Kaliouby
Co-Founder and CEO, Affectiva

Daren Poole Daren Poole
Global Head of Creative, Insights Division, Kantar

Sep. 1, 2020

FC Connect: Emotional Measurement Under Lockdown

COVID-19 has transformed the research industry, not by simply depressing volumes of work, but by rendering entire methods unusable. Any method that requires people to gather in groups or specific locations has been forced online, or been shut down, which has caused huge problems for clients seeking direct “type 1” measures of emotion from non-verbal signals. However, measuring facial expressions of emotion using emotion AI offers a layer of direct insight into how people are feeling, that addresses these issues.

Learning Objectives:
– How emotion AI delivers complementary insights in ad and content research,
– How emotion AI delivers complementary insights in online qual
– How to get the most from research in a virtual setting

Access Recorded Session

Graham Page Graham Page
Global Managing Director of Media Analytics, Affectiva

July 23, 2020

IIEX Behavior: Authentic Empathy: How Consumers Actually Respond to Ads during the Pandemic

Affectiva’s Global Managing Director of Media Analytics, Graham Page, and Kantar’s Global Brand Manager, Creative, Vera Sidlova, share findings and learnings of our joint research on Authentic Empathy based on the world's largest repository of facial emotion data - including the successful advertising strategies during the pandemic - and what that means for brand owners in a world where we are living with COVID-19 for the foreseeable future.

Access Recorded Session

Graham Page Graham Page
Global Managing Director of Media Analytics, Affectiva

Vera Sidlova Vera Sidlova
Global Brand Manager, Creative, Kantar

April 27, 2020

Webinar: How Marketers Can Respond Effectively to Covid19

Affectiva's Global Managing Director of Media Analytics, Graham Page, and Kantar’s Global Solutions Director, Leila Buckley, co-hosted this webinar on authentic empathy and how marketers can respond effectively to COVID-19, including:

  • If brands in your category should advertise during a time of crisis?
  • If you continue to invest, what form should your content take?
  • Which creative routes will resonate emotionally given the crisis?
  • Should you talk about coronavirus or take a ‘business
    as usual' approach? 

In order to find out how people are emotionally engaging with content, they draw on a variety of sources, including the world’s largest repository of data on emotional response to ads, and have re-tested a range of ads researched prior to the crisis. Fill out the form below to access the recorded session. 

Access Slides & Recorded Session

Graham Page Graham Page
Global Managing Director of Media Analytics, Affectiva

Leila Buckley Leila Buckley
Global Solutions Director, Kantar

March - August

Girl Decoded Virtual Book Tour

Rana el Kaliouby has done a number of virtual fireside chats, keynotes and social media livestreams to discuss the themes in Girl Decoded: ​technology innovation, leadership, women and diversity in tech, and more.

Watch All Virtual Book Tour Recordings

Dr. Rana el Kaliouby Dr. Rana el Kaliouby
Co-Founder and CEO, Affectiva

Feb. 17, 2020

AUC Centennial Celebration Week: Centennial Address

Affectiva's CEO, Rana el Kaliouby, Ph.D., gave the Centennial Address during the AUC Centennial Celebration Week in Cairo, Egypt. Rana's talk “AI: Humanizing Technology” discussed the ethics and emotional intelligence of AI.

Access Recorded Session

Dr. Rana el Kaliouby Dr. Rana el Kaliouby
Co-Founder and CEO, Affectiva

Oct. 15, 2019

Emotion AI Summit 2019: Human-Centric AI

Affectiva’s 3rd Annual Emotion AI Summit explored what it takes to build human-centric AI, and how these approaches will bring the focus back to the people who will benefit from it. How can AI make our lives safer, healthier and more productive? How can AI make us better connected and empowered? And most importantly, how can AI be developed and deployed in an ethical way?  

Access Slides & Recorded Session

Sep. 10, 2019

Understanding the Emotional User Experience: From Screens to Streets

Affectiva's CMO Gabi Zijderveld and iMotions' VP of Client Services, Brendan Murray co-hosted the webinar "Understanding the Emotional User Experience: From Screens to Streets". They talk about how tools like Facial Expression Analysis can be utilized in screen-based UX research to improve user experiences, case examples that highlight the utility of measuring users’ emotional responses, and how these methods can be applied to real-world product testing, automotive research, and research involving human-computer interaction. 

Access Recorded Session

Gabi Zijderveld Gabi Zijderveld
CMO, Affectiva

Brendan Murray Brendan Murray
VP of Client Services, iMotions

May 14, 2019

Brands that effectively communicate a clear sense of purpose have the potential to hugely outperform their competitors

In this webinar Dr Rana el Kaliouby, Co-Founder and CEO of Affectiva, and Graham Page, Managing Director for Offer at Kantar's Insights Division, shared evidence of what we know works well, and how to navigate your brand towards successful purpose driven advertising.

Access Recorded Session

Dr. Rana el Kaliouby Dr. Rana el Kaliouby
Co-Founder and CEO, Affectiva

Graham Page Graham Page
Managing Director, Offer, Insights Division, Kantar